Nike Opposes WWE’s Trademark Of The Rock’s ‘Just Bring It!’ Catchphrase

Nike has officially filed their opposition to WWE’s trademark application for “Just Bring It.” The company had applied for the trademark based on The Rock’s catchphrase for use in clothing. The Fashion Law reports that Nike’s opposition says that the trademark “will inevitably lead to confusion, to mistake, or to deception of the public…all to [Nike’s] grave and irreparable damage” in regard to the company’s “Just Do It” line.

Nike says it’s been successful at bringing similar oppositions in the past, saying they’ve “has brought numerous other successful oppositions based on the JUST DO IT Mark, including its opposition to the mark JUST JESU IT reported in Nike, Inc. v. Peter Maher and Patricia Hoyt Maher, 100 USPQ2d 1018 (TTAB 2011). In Nike v. Maher, the Board sustained [Nike’s] opposition on both the grounds of likelihood of confusion with the JUST DO IT Mark and dilution, and found that [Nike’s JUST DO IT Mark was famous.”

100% DIRECT LINK (PHOTOS): Maryse Studio Modeling In Neon! OMFG! MUST-SEE NOW!!!