WWE Ratings News: Viewers Over 50 Dominate TV Ratings

I have always been curious to know more about WWE’s ratings — Each week when the overnight rating of RAW and SmackDownLIVE is revealed, the highest viewing demographic is the 50+ crowd, while the lowest viewing demographic is the 12-18 range. I know many millenial viewers watch shows on delay or at their own pleasure so I decided to reach out to top wrestling journalist Dave Meltzer of The Wrestling Observer on this matter.

@davemeltzerWON Would WWE's 18-34 demo ratings be higher if VOD and Live + 7 were taken into account?

— Kenton Lane (@TheKentonLane) April 20, 2017

@davemeltzerWON So even taking the Live + 7 and VOD into play, the largest demo of viewers is still 50+. Interesting!

— Kenton Lane (@TheKentonLane) April 20, 2017

Depends on the week, sometimes by percentage it's 35-49 but for overall viewers, 50+ almost always https://t.co/Ye4fVq0xlf

— Dave Meltzer (@davemeltzerWON) April 20, 2017

I also reached out to wrestlenomics expert Chris Harrington and he shared some interesting viewing information

@TheKentonLane I don't know but I imagine it does not. Again, the majority of the youth viewing is coming from YT clips which doesn't count towards ratings

— Chris Harrington (@mookieghana) April 20, 2017

Harrington also shared this interesting fact about viewing habits on Twitter.

"20% of 18-34 year old using only mobile devices to view content. They are 'cord-nevers'; never subscribed to cable or satellite service." pic.twitter.com/9SSKWWnCZs

— Chris Harrington (@mookieghana) April 20, 2017