Mainstream Media Covers WrestleMania 27 & More

Various media outlets are covering Wrestlemania XXVII this year, including Variety and FOX News.

Variety has posted another story covering WWE’s attempts to hit 1.0 million buys for the PPV. The story looks at their marketing plan including Snooki, The Rock and Stone Cold Steve Austin after failing to hit a million buys for the past two years. You can view that article at http://www.variety.com/

Robert Zimmerman, spokesman for WWE said, “We took a step back and said, ‘What can we do to engage fans, old fans and prospective fans to come and get involved with WrestleMania this year? What we wanted to do was get a bigger push via buzz marketing and word-of-mouth. This year we’re trying to get as much mainstream exposure leading up to the PPV than what we did in previous years.”

FOX News’ latino subsite talks about the participation of Rey Mysterio, Snooki and Alberto Del Rio. You can view that article at http://latino.foxnews.com/

Meanwhile, USA Today posted quotes from John Cena, promoting WWE All-Stars, in which he says he’s not as good as the rest of the locker room. That can be found at http://content.usatoday.com/

Finally a local Fox affiliate in Atlanta cover Axxess and interviewed Jimmy Hart. You can read about that at http://www.myfoxatlanta.com/

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