Various media outlets are covering Wrestlemania XXVII this year, including Variety and FOX News.
Variety has posted another story covering WWE’s attempts to hit 1.0 million buys for the PPV. The story looks at their marketing plan including Snooki, The Rock and Stone Cold Steve Austin after failing to hit a million buys for the past two years. You can view that article at http://www.variety.com/
Robert Zimmerman, spokesman for WWE said, “We took a step back and said, ‘What can we do to engage fans, old fans and prospective fans to come and get involved with WrestleMania this year? What we wanted to do was get a bigger push via buzz marketing and word-of-mouth. This year we’re trying to get as much mainstream exposure leading up to the PPV than what we did in previous years.”
FOX News’ latino subsite talks about the participation of Rey Mysterio, Snooki and Alberto Del Rio. You can view that article at http://latino.foxnews.com/
Meanwhile, USA Today posted quotes from John Cena, promoting WWE All-Stars, in which he says he’s not as good as the rest of the locker room. That can be found at http://content.usatoday.com/
Finally a local Fox affiliate in Atlanta cover Axxess and interviewed Jimmy Hart. You can read about that at http://www.myfoxatlanta.com/
5/23 AAA TV Notes: Rey Mysterio Revealed As New AAA GM, Savio Vega Joins AAA English Commentary Team, Rey Fenix vs. Laredo Kid for AAA World Cruiserweight Title Set for Noche de Los Grandes 2026, Noche de Los Grandes To Be Two-Week Event & 5/30 Week 1 Show Card
WWE: Mark Shapiro on Not Regretting Moving WrestleMania 42 To Las Vegas, Chris Jericho on Rumors of Him Having Talks with WWE for Potential Return, Charlotte Flair, Trick Williams, The Usos, & More Advertised for UFC Freedom 250 Fan Fest Event
WWE: Enzo Amore Reportedly Recently Attended WWE Performance Center, Andreas Hale Says WWE Did Not Give Him Nor ESPN A Reason Why He Was Not Credentialed For WrestleMania 42, New Trademark
