WWE.com, DVD Sales & More Down Big Time

Source: The Wrestling Observer Newsletter

— WWE will have some explaining to do today at their stockholders meeting as many of their key business metrics for September were down. Attendance was down 9% and DVD sales were down a huge 44%.

— Here are the top shipped DVDs for this year:

* WWE WrestleMania – 229,000 units shipped, down 9.5% from 2010.
* The Best of WCW Nitro -135,000 units shipped.
* The True Story of WrestleMania – 118,000 units shipped.
* The History of DX – 109,000 units shipped.
* Best of RAW 2010 – 96,000 units shipped.

— WWE.com traffic was down 10% from the previous month as they only drew 10.4 million unique visitors.

— WWEShop.com was also down 13% from the previous month as they processed 667 orders per day. CM Punk at one point was shipping nearly 1,100 orders per day the previous month.

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