Why WWE Has Changed Their Website & Live Events

News
Mar 12, 2012

Source: The Wrestling Observer

— WWE has added to their live event shows by holding contests to meet Superstars if you buy their merchandise. They are also showing videos of the Superstars preparing for their matches. This is being done due to WWE’s ticket sales for live events and revenue being much lower than expected. They want the house shows to have a bigger feel to them as well as a more personable experience with WWE talent.

— WWE.com got a new look over the weekend which focuses more on history. WWE is doing this to drum up interest in the WWE Network and its extensive archive.

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