WWE’s Live Event Revenue Shows Increase – Details

May 3, 2012

In today’s WWE press release, which discussed the 2012 first quarter results, and the live events have shown growth in the quarter. Here are some notes from the press release…

* Live Event revenues increased 13% to $22.2 million from $19.6 million in the prior year quarter primarily due to the timing of our Fan Axxess events and the successful performance of our inaugural tour in Abu Dhabi. Fan Axxess was held in conjunction with WrestleMania XXVIII but occurred within our first quarter

* North American events generated $18.9 million of revenues from 69 events as compared to $17.4 million from 73 events in the prior year quarter, reflecting the timing of Fan Axxess, which added $1.4 million in incremental revenue to the quarter with $1.6 million in the current year quarter.

* International events generated approximately $3.3 million of revenues from six events as compared to $2.2 million from four events in the prior year quarter. The growth was led by the impact of our strong tour in Abu Dhabi, which attracted a total of more than 15,000 fans at three events with an average price of $147 per ticket. Accordingly, average ticket prices at our international events increased 157% to $125.60 as compared to $48.88 in the prior year quarter.

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