The Reason For Big SummerSlam Changes, Stephanie/WWE

Partial Source: The Wrestling Observer Newsletter

— As noted earlier, WWE has submitted a proposal to be included on the SXSW Interactive 2013 panel taking place March 8-12. Their proposed topic will be on how they are “crushing” Social TV. Stephanie McMahon would appear as a speaker, along with various WWE Superstars to be announced. People can vote on whether they like the proposal, which accounts for about 30% of the decision-making process whether they are selected or not. Click here for additional details.

— As reported Monday, Brodus Clay and Damien Sandow, who have been feuding on WWE programming in recent weeks, were scheduled to face off at SummerSlam but their match was nixed due to time constraints. Both the WWE Championship and WWE Tag Team Championship bouts were shortened due to time constraints because the production team wanted to make sure there would be enough time for the aftermath of the Triple H vs. Brock Lesnar bout since The Game’s farewell scene will play a vital role in storylines going forward.

According to sources, multi-platinum recording artist Kevin Rudolf’s performance of the pay-per-view theme song, “Don’t Give Up,” caused the program to have timing issues. Regarding the performance, some of the fans shown dancing were plants.

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