WWE.com Traffic #’s, WWE Live Event Attendance Figures & More

Source: The Wrestling Observer Newsletter

— Average WWE live event attendance for January 2013 in North America was up 1.9% from 5,307 to 5,409. RAW’s average rating for the month went from a 3.15 with 4.51 million viewers in 2012 to a 3.26 rating with 4.58 million viewers in 2013. SmackDown’s average rating went from a 2.09 with 3.05 million viewers in 2012 down to a 2.02 rating 2.94 million viewers in 2013.

— WWE shipped 246,000 DVD units in January 2013. That is up 55.7% from January 2012. Over the last year, the most shipped DVD’s have been WrestleMania 28 with 237,000 units shipped, CM Punk with 124,000 units, Attitude Era with 117,000 shipped, nWo with 114,000 shipped and The Undertaker’s DVD with 105,000.

— The WWE.com website had 14.6 million unique viewers in January. That is up 21.7% from January 2012.

— The WWEShop.com website averaged 677 shop orders per day. That is also up 23.5% from January 2012.

— WWE attendance figures from March 8 to March 12, 2013.

* 3/8 in Colorado Springs, Colorado: 5,500 fans or $200,000.
* 3/9 in Broomfield, Colorado: 5,000 fans for $185,000.
* 3/9 in LaCrosse, Wisconsin: 4,500 fans for $120,000.
* 3/10 in Loveland, Colorado: 4,000 fans for $140,000.
* 3/10 in Milwaukee, Wisconsin: 9,000 fans for $280,000.
* 3/12 in Fort Wayne, Indiana (SmackDown taping): 4,000 fans for ???.

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