WWE Gains Advantage In TV Deal Negotiations + More

— For the eighth year in a row, USA was the most watched cable network in prime time which is important for several reasons, including advertising rates. RAW is a large part of why USA is number one, which gives WWE an advantage during negotiations for new TV deals for RAW and Smackdown. WWE is aware of USA’s desire to stay #1 and are using it in negotiations with parent company NBC Universal. With RAW’s numbers on Monday nights, USA is not #1.

— CableFax has a story about how top TV shows use the interactive aspect of the internet to enhance user experiences. RAW and the WWE app are mentioned frequently.

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