WWE Financials: Live Events Basically Flat

In today’s first quarter 2014 financials report, the WWE announced that Live Event revenues increased 3% to $21.7 million from $21.0 million in the prior year quarter. This was primarily due to an increase in the average effective price across North America. The three additional events in North America essentially offset the three fewer events in international markets. Here is a break down of the live events numbers…

* There were 80 total events in the current quarter that were held in North America as compared to 80 total events in the prior year quarter, which included 77 events in North America and 3 events in international markets.

* North American events generated revenues of $21.7 million as compared to $20.0 million in the prior year quarter. The $1.7 million increase was driven by a 6% rise in average ticket prices to $41.82 that was attributable, in part, to changes in venue mix and, to a lesser extent, the introduction of VIP ticket packages, which were initiated in the second quarter of 2013. Average attendance of 6,400 fans at North American events was essentially unchanged from the prior year quarter.

* International live event revenues declined $1.0 million reflecting three fewer international events.

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