WWE announced that they’ve named Barry McMullin as Senior Vice President of Sales & Partnership Marketing. McMullan will report to Michelle D. Wilson, the company’s chief revenue and marketing officer, and will be responsible for “providing strategic vision for WWE’s global sales operation and WWE Network sales strategies, as well as ensuring revenue growth is aligned with company objectives.”
McMullin previously served as senior VP of partnerships for Professional Bull Riders, Inc., where he secured deals with Pabst Blue Ribbon, Monster Energy Drink, Tyson Foods and Dr. Pepper. He was also a VP at Wasserman Media Group and secured marketing deals on behald of the New York Giants, New York Jets and Meadowlands Stadium. He additionally served previously as Director of New Business Development and Vice President of Team Marketing for the NBA.
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