WWE Sets Merchandise Record For Thanksgiving Weekend

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WWE issued a press release (see below) on the company’s record-setting sales for Thanksgiving weekend. The company had its single biggest online sales day ever with a 44 percent increase in sales on WWEShop.com. WWE also broke records on Cyber Monday, with a +32 percent year-over-year. This marks the No. 2 best-selling day on WWEShop.com in history.

WWEShop.com had a five-day holiday weekend with sales that saw a +39 percent year-over-year.

Dean Ambrose’s “Unstable” hoodie sweatshirt was the hottest item over the weekend. The WWE Monopoly Board Game was the second highest selling item.

Here is the complete press release from WWE:

WWE Announces Record-Setting Thanksgiving Weekend Sales on WWEShop.com

On Black Friday, WWE recorded its single biggest online sales day ever, drawing a 44% increase in sales on WWEShop.com compared to last year’s record-setting day. WWE also broke records on Cyber Monday, with sales +32% year-over-year, making it the No 2. best-selling day on WWEShop.com ever.

WWEShop.com’s five-day holiday weekend saw sales +39% year-over-year.

WWE Superstar Dean Ambrose “Unstable” Hoodie Sweatshirt was the hottest seller, and the WWE Monopoly Board Game came in at No. 2.

Mobile traffic was +80% year-over-year and accounted for 61% of overall traffic to WWEShop.com.

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