Stephanie McMahon spoke with both AdWeek and The Drum at the Cannes Lions festival. She spoke about misconceptions about WWE and the possibility of virtual reality content in the future.
On the topic of the WWE brand, she said: “It still may not be someone’s cup of tea—I mean, we’re not going to appeal to everybody. But it’s a heck of a lot of fun. If I can get someone to come to a show, that’s the best way for me to sell them on what we are because they experience it. That’s our company’s mission it to put smiles on people’s faces.”
When asked about VR content, she replied: “We are definitely exploring that content because I have seen some of the early renderings and it is so cool. I am a fan first and foremost – you have to be to be in our business and to be able to walk down the ramp and get in a ring and to see your opponent in the ring – it’s the most unbelievable experience. I can’t wait to see how that unfolds and of course we’ll be doing all of our due diligence and research and if it makes sense for us from a business stand point we will continue to evolve that model.”
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