More on AEW & NXT Week 102 Viewership – Sept. 14 & 15, 2021, AEW Rampage Week 5

Sep 18, 2021

More on WWE NXT Viewership for September 14th

The September 14th episode of WWE NXT saw NXT gain a large increase in both overall viewership and key demographic ratings. This week’s episode was notable for being the relaunch of the NXT brand under its new advertised moniker of “NXT 2.0.”

NXT drew 770,000 viewers and a 0.21 key demographic rating on USA Network. NXT’s key demographic ranking for that night was 10th place.

Detailed demographic and quarter-hours breakdowns were not available in this week’s issue of the Wrestling Observer Newsletter.

Dave Meltzer reported that NXT’s viewership for this week’s show was its highest since their April 20th episode. Meltzer reported that the main reason for NXT’s large increase this week was due to a much higher than usual younger key demographic viewership, which was 48.6% higher in the overall 18-49 group and 86.7% higher in the overall 18-34 group compared to last week’s show. Meltzer also reported that these gains were enough to offset the large drop NXT had in their Teenagers group, which was 22.2% lower than last week’s show.

In terms of key demographic viewership, NXT had 275,000 viewers. All four of NXT’s key demographic groups were down with the biggest being their Males 18-34 group at 90% higher than last week’s show.

In terms of yearly comparisons, NXT was up 11.8% in overall viewership and up 20.1% in key demographic viewership.

More on AEW Dynamite Viewership for September 15th

The September 15th episode of AEW Dynamite saw AEW suffer a large decrease in both overall viewership and key demographic ratings.

AEW drew 1,175,000 viewers and a 0.44 key demographic rating on TNT. AEW’s key demographic ranking for this week’s show was 1st place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that the reason for AEW’s large decline this week was due to the large drop suffered from their older key demographic and Teenagers viewership groups, the first being down 22.1% and the latter being down 26.1% compared to last week.

In terms of head-to-head competition, The Challenge drew 714,000 viewers on MTV and Real Housewives of Beverly Hills drew 1,250,000 viewers on Bravo.

In terms of the one million viewership milestone, all eight of AEW’s quarter-hours averaged over one million viewers. The highest being their seventh quarter at around 1,243,000 viewers and their lowest being their second quarter at around 1,101,000 viewers.

In terms of key demographic viewership, AEW had 574,000 viewers. AEW’s sole increase was with their Males 18-34 group at 6.3% higher than last week’s show. AEW’s biggest decrease was with their Males 35-49 group at 23.3% lower than last week’s show.

In an interesting note, Meltzer reported that for the second week in a row AEW managed to top WWE’s RAW show this week for highest key demographic viewership. WWE’s RAW show on September 13th had 556,000 viewers. Besides overall key demographic viewership, AEW also topped WWE’s RAW in Males 18-49 and overall 35-49 groups.

In terms of yearly comparisons, AEW was up 32.6% in overall viewership and up 29.4% in key demographic viewership.

AEW Dynamite started off with around 1,197,000 viewers and their biggest gain of the night was the ending of the Darby Allin vs. Shawn Spears match and post-match brawl with FTR & Sting and the Kenny Omega, Don Callis, & Bryan Danielson in-ring promo segment which gained 99,000 viewers. AEW’s biggest decline of the night was the Adam Cole post-match promo, the Lucha Brothers vs. Butcher & Blade match hype video, the Sammy Guevara & Fuego del Sol backstage interview, the MJF promo and brawl with Brian Pillman Jr. & Wardlow, and the Pillman Jr. backstage sitdown interview segment which lost 96,000 viewers.

More on AEW Rampage Viewership for September 10th

The September 10th episode of AEW Rampage saw AEW suffer a small decrease in both overall viewership and key demographic ratings.

AEW Rampage drew 670,000 viewers and a 0.27 key demographic rating on TNT. AEW’s key demographic ranking for this week’s show was 3rd place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that the main reason for AEW’s decline this week was due them suffer a large drop from their older key demographic viewership. Meltzer reported that this was enough to offset the large gains AEW’s Rampage show had this week with their younger key demographic and Teenagers viewership groups. Meltzer also speculated that based on his estimates, AEW’s Rampage shows likely will continue to slid downwards for a while until settling around in the 0.22 to 0.25 range for key demographic ratings for their late timeslot on TNT.

In terms of head-to-head competition, the U.S. Open tennis tournament drew 1,759,000 viewers on ESPN and the College Football game of Kansas vs. Coastal Carolina drew 1,299,000 viewers on ESPN 2.

In terms of key demographic viewership, AEW had 347,000 viewers. AEW’s sole increase was with their Males 18-34 group at 20.3% higher than last week’s show. AEW’s biggest decrease was with their Females 35-49 group at 26.4% lower than last week’s show.

AEW Rampage started off with around 738,000 viewers and had around 662,000 viewers for its second quarter, around 645,000 viewers for its third quarter, and around 635,000 viewers for its main event quarter featuring the Max Caster vs. Darby Allin match.