WWE’s Backlash 2024 event this past Saturday in Lyon, France reportedly generated a new all-time low record for pay-per-view buys for a WWE PPV/PLE event in WWE history, according to the Wrestling Observer Newsletter.
Dave Meltzer reported that Backlash 2024 had generated around 3,900 cable television PPV buys for the event in the first week following the event. Meltzer reported that Backlash 2024’s PPV buys were down 33.8% compared to last year’s event following the same number of days after the event.
In regards to streaming viewership, Meltzer reported that Backlash 2024 was also the first PPV event where WWE did not give a figure on the increase in viewers from the prior year’s event on Peacock. Meltzer reported that this is an indication that this year’s event did not do that well on Peacock despite the increase in subs on the service over the past year.
In regards to other metrics, Meltzer reported that while Backlash 2024 generated a record setting live gate revenues for a WWE event held in an arena, the overall interest level appeared to be very low for a WWE PPV event. Meltzer reported that Backlash 2024 only managing to generate 100,000 searches on Google was well below the usual level for a non-major WWE PPV event and might be the lowest ever for a WWE event. Meltzer also reported that another indication of Backlash 2024 not performing as well as expected was this past Monday’s RAW show did not receive a post-PPV bump for ratings.
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