TKO COO Mark Shapiro on TKO Seeing “Tremendous Upside” in WWE Ticket Pricing & WWE Will Continue to “Prune” Live Events Schedule

A recent JP Morgan Annual Global Technology, Media, and Communications Conference event in Boston, Massachusetts featured TKO Group COO Mark Shapiro as one of the guests. One of the topics discussed included Shapiro’s thoughts about TKO seeing tremendous upside in WWE’s higher ticket prices for their events and how WWE will continue to prune their live events schedule in regards to house shows.

“We cut those house shows down to where now we’re doing 200 events a year. We cut them 75%, the number of house shows that we do. We feel that’s a good place to be and we’ll continue to prune as we go through. WWE has tremendous upside on global partnerships. Tremendous upside on ticket pricing. Tremendous upside on site fees, dynamic pricing, yield management. All areas we’re really focusing and pushing in on as it related to live events. As you saw on our first quarter, our margins significantly expanded as it relates to WWE live events.”

Transcript h/t: Fightful.com