AEW Signs Partnership Deal with Dos Azul Tequila for Forbidden Door’s Official Tequila Sponsor

AEW announced that they recently signed a partnership deal with Dos Azul Tequila to be the official tequila sponsor for their upcoming AEW x NJPW Forbidden Door 2026 event on June 28.

Official press release:

DIOS AZUL TEQUILA NAMED OFFICIAL TEQUILA PARTNER OF AEW FORBIDDEN DOOR ON JUNE 28

Signature Cocktail, Collectible Souvenir Cup, Talent Appearance and Event Integration Planned For This Sunday

Eldorado Hills, CA – June 24, 2026 – All Elite Wrestling (AEW) today announced a new partnership with Dios Azul Tequila, naming the premium tequila brand the Official Tequila Partner of AEW Forbidden Door this Sunday, June 28th, 2026 live from the SAP Center in San Jose, Calif.

The collaboration brings together one of the fastest-growing premium tequila brands with one of the hottest professional wrestling organizations in the world. As part of the partnership, Dios Azul will be prominently featured throughout AEW Forbidden Door with integrated branding across product availability at the SAP Center, in-arena signage, digital assets, concourse sampling, fan activation, and broadcast elements.

All fans ages 21 and older attending AEW Forbidden Door will have the opportunity to enjoy a custom Dios Azul Forbidden Door Margarita, served in a limited-edition commemorative collector’s cup created exclusively for the event.

The margarita will be available at the Corona/Maru-Hi Bar located outside Section 215 near the North Entrance, as well as at the portable bar located at the top of the steps near the South Entrance outside Section 101.

The partnership will also include a sponsored match presentation, logo placement throughout the venue and event programming, and special fan engagement opportunities featuring an appearance by AEW Stars on the concourse prior to the pay-per-view going live.

“Dios Azul was built on the belief that great tequila brings people together to create unforgettable experiences,” said Laurie Payne, Founding Member, Principal Investor, and CEO. “AEW Forbidden Door is one of the most exciting events in professional wrestling, uniting fans and athletes from around the world. We’re proud to partner with AEW and introduce Dios Azul to its passionate global audience through unique activations, premium hospitality experiences and moments fans will remember long after the final bell.”

AEW Forbidden Door will air live around the world on pay-per-view and stream live on HBO Max pay-per-view.

AEW and Dios Azul remind all fans 21 and over to enjoy responsibly.