Good Humor Responds To Ice Cream Bar Requests

Jul 12, 2011

Good Humor, who made the WWE Ice Cream Bars that CM Punk “demanded” come back last night on RAW, began the day by sending the following out to people contacting them to request their return:

Thank you for writing us regarding Good Humor .

The product you have contacted us about has been discontinued. Our company’s goal is to provide consumers with a variety of products to meet their needs and preferences. As you may know, marketing is a complex function, and many business factors are taken into consideration before discontinuing a product.

Before a product becomes available at the retail level, much time and expense is involved in perfecting the recipe, consumer focus testing, and marketing support. It truly saddens us when we must discontinue a product. However, consumer demand is a major factor. When the level of demand is insufficient to ensure that consumers receive high quality products at an affordable price, the product may be discontinued.

We apologize that this product is no longer available and hope you will continue to enjoy the other products we offer. We will forward your comments to our brand staff.

Due to the influx of requests they seem to have changed their response, which now reads as follows:

Thank you for writing us regarding Good Humor Ice Cream and sharing your thoughts! We are always appreciative of our consumers loyalty and creativity.

You may be pleased to know that other consumers have asked for the same product as well. Consumer comments are taken into consideration when planning changes to existing products, as well as introduction of new products.

You can contact them to request the return of the bars at https://ssl.unilever.com/goodhumor.com/Contact-Us.aspx

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