TKO To Become Minority Shareholder In DAZN

The Hollywood Reporter reported that DAZN has recently acquired EverPass Media, which was founded by the NFL’s 32 Equity investment arm and RedBird Capital Partners.

EverPass Media also includes WWE and UFC’s parent company TKO Group as an investor, which purchased a stake in the company in July of 2024.

It was reported that as a result of the deal, RedBird, TKO, and the NFL will become minority shareholders in the new combined DAZN-Everpass company.

In an interview with the outlet, DAZN CEO Shay Segev gave his thoughts about the acquisition deal for EverPass Media.

“EverPass Media gives us a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights that perfectly complements our growing U.S. business. DAZN can now serve every type of customer in the U.S. – from individual sports fans using the DAZN app to commercial venues looking to provide the best possible viewing experience for their customers.”

NFL Executive VP of media distribution Hans Schroeder also gave his thoughts about the new partnership with DAZN.

“We are excited to expand our partnership with DAZN through this acquisition and continue to work with EverPass and DAZN to deliver the best NFLST experience to the commercial marketplace. Together, we will continue to expand reach for commercial NFL Sunday Ticket and deepen engagement in a key segment where fans gather for NFL football.”