WWE Business News: PPV Buyrates, Website Traffic & Attendance

Jul 27, 2012

WWE has released their monthly business figures on their corporate website.

— According to WWE’s information on Second Quarter 2012 PPV buys, No Way Out was even with Capitol Punishment in June 2011 and ahead of Fatal Four-Way in June 2010. A rough estimate for No Way Out is 200,000 buys. Because WWE has offered skewed numbers on the PPV buys for Wrestlemania 28 in their monthly business reports, it’s unknown what the exact number is. WWE will report official PPV business, including the official buy total for Wrestlemania 28 in their Q2 earnings report next Thursday, August 2.

— Internet usage on WWE.com spiked in the second quarter, likely boosted by PPV pre-shows and more emphasis on their website. WWE had a three-year high in page views between the months of April and June, and a three-year high in the number of minutes spent per visit.

— WWE’s domestic live event attendance was down slightly in the second quarter compared to the previous second quarters in 2010 and 2011. Average attendance, excluding Wrestlemania was 5,400, which was down from 5,600 in 2011 and 5,800 in 2010.

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