WWE Business #’s – WWE.com Traffic, DVDs Shipped, More

Source: The Wrestling Observer Newsletter

Here are some WWE business figures from September.

* WWE live events drew an average of 4,104 paid fans, down from 4,271 in 2011.

* The top-selling DVDs of the month were WrestleMania 28 (11,000 shipped), The Undertaker’s latest DVD (11,000 shipped) and the 2012 Royal Rumble DVD (2,000 shipped). For the year, the highest-selling DVDs were WrestleMania 28 (230,000 shipped), The Rock’s DVD (148,000), Undertaker’s DVD (104,000), Royal Rumble (86,000) and Edge’s DVD (78,000).

* WWE.com had 12.3 million unique visitors, up 18% from the same month in 2011.

* WWEShop.com averaged 667 merchandise orders per day, about the same as 2011.

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