WWE Hires New VP Of Kids Entertainment (Presser)

Prior to joining WWE, Martell held the position of Chief Operating Officer and General Counsel for SD Entertainment, where she oversaw the acquisition strategy and execution for entertainment products with an emphasis on children’s brands. Her focus was on the building and expansion of all kids, family and lifestyle entertainment products, digital distribution, marketing, consumer engagement and licensing negotiation. Before SD Entertainment, Martell was Chief Operating Officer of the Entertainment Group for Cinedigm Digital Cinema Corp, and was the co-founder of leading digital cinema distribution company The Bigger Picture, which theatrically released more than 200 films and events, as well as its long-running family matinee program, Kidtoon Films.

Martell has also held positions including Vice President of Business Affairs and Business Development at The Jim Henson Company; Senior Counsel of Legal Affairs for Turner Broadcasting System, Inc.; and was an attorney in private practice with the entertainment firm Hill Wynne Troop & Meisinger.