By Chris Walters on March 25, 2004 at 1:15 AM EST

World Wrestling Entertainment has unveiled a major initiative that will utilize their exclusive and enormous programming library to build a host of new mutually beneficial businesses with cable, satellite and other worldwide television partners.

"WWE is ready to move even more aggressively into the digital age by providing new services that will fit with the active lifestyles of our fans and meet their demand for new and innovative content," said Vince McMahon at a business luncheon today hosted by he and his wife Linda McMahon. "Our fans want more WWE and classic sports entertainment programming, and we have demonstrated our track record of providing content of the highest quality and value. I'm confident we can move into this new distribution platform for television as successfully as we have for syndication, cable, broadcast and Pay-Per-View."

From what we're told the WWE video on demand service will feature classic programming from WWE(F), WCW, ECW, the American Wrestling Association, Jim Crockett Promotions and Smokey Mountain Wrestling. WWE owns the largest professional wrestling library in the world, with more than 75,000 hours of exclusive footage. About a third of this footage consists of finished, produced programs that have only aired once and some footage that has never been aired before.

For more information you can visit www.WWE24-7.com.

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