WWE Q3 Financials: Live Event Business Down 13%

In today’s Q3 financials, WWE announced that Live Event revenues decreased 13% to $21.8 million from $25.1 million in the prior year quarter. This was, in part, due to WWE running fewer international events. Here is how things break down…

The Company ran 79 events in the current quarter as compared to 76 events in the prior year’s quarter. There were 73 events held in North America this quarter versus 62 in the prior year quarter, and 6 events held in international markets versus 14 events in the prior year quarter.

North American events generated revenues of $17.3 million as compared to $17.5 million in the prior year quarter. The impact of staging 11 additional events in North America was offset by a 7% decline in average attendance to 5,100 fans, a 5% decline in average ticket prices to $44.60, and a reduction in event-related sponsorship revenue.

International live events generated revenues of $4.3 million as compared to $7.5 million in the prior year quarter. The 43% revenue decline was due to the staging of 8 fewer events in international markets. The average attendance increased 15% to 7,700 fans and average ticket prices increased 28% to $92.89. The changes in average ticket prices and attendance were predominantly due to changes in country mix.

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