— In Jim Ross’ latest blog entry, he spoke about Christian’s heel turn: “After the vocal minority uproar when Christian lost the World Title on Smackdown, I mentioned that I thought that loss would likely position the skilled veteran from Ontario, not talking about Neil Young here, to become more relevant and valuable to WWE. Seems as if that has occurred as Christian, after this week’s Smackdown broadcast, is arguably the brand’s #1 villain. Of course there will be some who refuse to look at the reality of this matter and the fact that Christian has the opportunity to fill a huge gap and to be in plenty of main events at live events and on TV. Plus, Christian’s verbal skills will be better utilized as an antagonist, IMO. The bottom line is about making money and this certainly positions Christian to have the potential to capitalize on such.”
— John Cena is featured on the cover of the July 2011 issue of WWE Magazine.
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