Backstage Update: The WWE-Twitter Relationship

Source: Pwinsider

A highly placed source within WWE has indicated that the company’s new partnership with Twitter will cost WWE. The new relationship, which will see them integrate video, audio and more into WWE tweets, could have cost the company in the high “six figure” range.

Other companies have paid Twitter as an “advertising buy” in order to get their accounts verified and also promoted within Twitter, so this is nothing new.

The new partnership also comes the ability to tap into Twitter for help with dealing with parody and abusive accounts playing off WWE’s intellectual properties.

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