Presser: Kmart Launches John Cena Clothing Line

The following press release was issued today:

Never Give Up(TM) By John Cena(R) Now Available At Kmart(R) Stores Across The Country

Kmart is proud to announce the launch of exclusive boy’s apparel line, Never Give Up(TM) by John Cena, available at Kmart stores nationwide, online at Kmart.com and on ShopYourWay.com.

Drawing inspiration from WWE(R) Superstar John Cena, the collection is currently available in boys’ sizes 5-16. For fall 2013, the line includes on-trend military-inspired camo prints, graphic tees, hoodies, cargo pants, outerwear, headwear and accessories priced from $7.99 – $29.99. A follow-up spring collection is anticipated to launch in-stores and online in early 2014.

“I am very excited that my new collection has arrived at Kmart,” said Cena. “Through this apparel line, we can collectively bring the positive message of ‘Never Give Up’ to all my young fans.”

Never Give Up is the latest addition to Kmart’s growing portfolio of celebrity brands within the Shop Your Way social shopping platform. Through ShopYourWay.com, members can receive exclusive news about the collection, connect directly with John during live chat sessions, find information about in-store appearances and enter sweepstakes.

Cena fans will have an opportunity to meet the WWE Superstar as he promotes the Never Give Up collection during an in-store appearance and autograph signing on Tuesday, November 26 at Kmart’s Penn Station store in New York City. Please visit www.ShopYourWay.com/JohnCena for more information.

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