WWE Financials: Customer Products Division Sees Drop

The WWE released their 2014 Q2 earnings reports today, and here are more details on the financials in regards to the Consumer Products Division (licensing, venue merchandise and WWEshop)…

* Revenues from Consumer Products businesses were $16.0 million as compared to $16.6 million in the prior year quarter, primarily due to the decline in the Company’s licensing business as described below.

* Licensing revenues were $5.5 million as compared to $6.7 million in the prior year quarter, primarily driven by lower sales and effective pricing of our franchise video game.

* Venue Merchandise revenues decreased 6% to $6.5 million from $6.9 million in the prior year quarter primarily due to a 7% decline in total attendance at the Company’s North American events.

* WWEShop revenues increased 33% to $4.0 million from $3.0 million in the prior year quarter driven by a 29% increase in the volume of online merchandise orders to more than 81,000 orders globally. Orders increased primarily due to mobile shop optimization and a new distribution model in the U.K. utilizing Amazon. The average revenue per order declined 3% to $49.47 from the prior year quarter.

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