WWE Executive Discusses The SummerSlam Marketing Strategy

WWE’s Chief Revenue and Marketing Officer, Michelle Wilson recently spoke with Multichannel News about the building of the WWE Network and marketing this year’s SummerSlam pay-per-view. Here is what she had to say…

“Our decision to make the U.S.-based WWE Network available globally makes the whole proposition of the network scalable, so we’re very excited to make this available to 170 countries. It gives us the ability to bring on new subscribers quicker than we were anticipating. We continue to believe that the network will give us the opportunity to transform our business model.

We made a major investment around SummerSlam because we know the opportunity to bring in subscribers is much greater that it was in the past.”

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