WWE Q3 Financials: Consumer Products Division Increases

WWE reported their Q3 Financials this morning, and the promotion announced that from Consumer Products increased 21% to $22.4 million from $18.5 million in the prior year quarter, with growth primarily due to the increases in the Company’s licensing and merchandise businesses.

* Licensing revenues increased 15% to $11.5 million from $10.0 million primarily due to increased video game revenues, which derived from sales of the Company’s mobile video game, Immortals, which was released earlier in 2015, and from higher sales of downloadable content associated with the WWE branded game, WWE SuperCard

* Venue Merchandise revenues increased to $4.9 million from $4.2 million in the prior year quarter driven by the staging of 6 more events in the current quarter versus the prior year. Revenue per capita at these events increased 8% to $10.47.

* WWEShop revenues increased 40% to $6.0 million as compared to $4.3 million in the prior year quarter reflecting a 50% rise in the number of online merchandise sales to approximately 135,000 orders. The significant rise in orders was driven by increased marketing and improved product assortment. Partially offsetting this growth was a 7% decline in the average revenue per order to $44.47.

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