WWE Chief Brand Officer Stephanie McMahon spoke at Thursday’s ANA Masters of Marketing (via AdWeek) conference in Orlando, here are some highlights…
On Becoming Invested in WWE Characters: “You want content that’s relatable, genuine, authentic and resonates with your consumer. They have to have a reason to care. If we’re doing our jobs right, you become invested in our characters’ tragedy and triumph. I wear many hats,” she laughed. “I play a villain, so when I hear people booing me on TV, it’s good. I love it.”
On WWE Giving Back: “It’s important for us to give back to the community and put smiles on our fans’ faces, and create memories for them.”
Backstage Update on Aleister Black Potentially Returning to AEW Following WWE Release
WWE: Lizzy Rain on Her NXT In-Ring Debut, Roku Signs New Deal with The CW To Stream CW Programming Including WWE NXT Next Day After Its Initial Airing, New Trademark
Various: Braun Strowman on His In-Ring Career Future Being “I’ll Get Back In The Ring When A Dump Truck Of Gold Blocks Gets Dumped On My Porch”, Big Damo on His Decision to Sign with MLW & How Shoulder Injury Delayed His Signing, Indies/Misc.
