Stephanie McMahon Discusses WWE Creating Characters, Giving Back

WWE Chief Brand Officer Stephanie McMahon spoke at Thursday’s ANA Masters of Marketing (via AdWeek) conference in Orlando, here are some highlights…

On Becoming Invested in WWE Characters: “You want content that’s relatable, genuine, authentic and resonates with your consumer. They have to have a reason to care. If we’re doing our jobs right, you become invested in our characters’ tragedy and triumph. I wear many hats,” she laughed. “I play a villain, so when I hear people booing me on TV, it’s good. I love it.”

On WWE Giving Back: “It’s important for us to give back to the community and put smiles on our fans’ faces, and create memories for them.”

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