WWE Chief Brand Officer Stephanie McMahon spoke at Thursday’s ANA Masters of Marketing (via AdWeek) conference in Orlando, here are some highlights…
On Becoming Invested in WWE Characters: “You want content that’s relatable, genuine, authentic and resonates with your consumer. They have to have a reason to care. If we’re doing our jobs right, you become invested in our characters’ tragedy and triumph. I wear many hats,” she laughed. “I play a villain, so when I hear people booing me on TV, it’s good. I love it.”
On WWE Giving Back: “It’s important for us to give back to the community and put smiles on our fans’ faces, and create memories for them.”
Jamie Hayter on Her Belief Evolution Of AEW’s Women’s Division Has Been “An Incredibly Slow Process”, Will Ospreay’s Work With Pro Wrestling EVE, Being Diagnosed with ADHD Over A Decade Ago, & How Her 2023 Back Injury Helped Her Come Back With A Better Mentality For Wrestling
Backstage Update on Royce Keys Surprise Return & Forming New Group With OTM at 8/24 WWE RAW Show
MJF on Him Comparing Modern Wrestling To “Cake Batter Ice Cream” & His Issues With Veterans In The Locker Room Not Having A Young Wrestler’s Best Interests In Mind,
