TNA Rebrands as Global Force Wrestling

As we reported a couple of days ago, Anthem acquired Global Force Wrestling. It was an obvious move since Jeff Jarrett had come back into the fold for Impact so his company was kind of pointless. But in actually slightly shocking news, TNA is now known as Global Force Wrestling.

The Tennessean is reporting that the weekly show on Pop will still be called Impact, but Executive Vice President thinks the rebranding is needed for two reasons:

The double meaning of the name “TNA” was a turnoff for some marketing partners. And the name was tainted because of the negative media coverage.

“When Anthem got involved we saw a rare opportunity to get involved with an asset that already had global distribution,” Nordholm said. “It’s a 3,500-hour library, broadcast in 120 countries, existing distribution contracts in India, Africa and now the United Kingdom.

“The timeline to take a ground zero promotion to that kind of penetration was 15 years. The work now is to fix some things.”

I guess LOLTNA was too much to take. That said, while Global Force Wrestling is a better name overall for a wrestling company, it’s not like it doesn’t have its own baggage. Global Force Gold, anyone?