More on AEW vs. NXT Week 75 Viewership

The March 10th episodes of AEW Dynamite and WWE NXT saw AEW suffer a large drop in overall viewership while NXT mostly remained the same as last week. AEW continued their advantage over NXT in regards to key demographic viewership. This week’s AEW show was notable for being their post-PPV show for Revolution 2021.

AEW drew 743,000 viewers and a #4 ranking in the 18-49 demographic while NXT drew 691,000 and a #25 ranking in the 18-49 demographic.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that the overall viewership numbers for both AEW and NXT can be considered as a disappointment due to AEW coming off of a very hyped pay-per-view event and NXT having a stacked card with three title matches and two major announcements. Meltzer reported that the bulk of AEW’s losses came from older viewers who only watched last week’s show for Shaquille O’Neal’s tag team match. NXT reportedly lost a sizeable amount of their younger viewers who had tuned in to last week’s show. Meltzer reported that while there was a lack of stiff sports competition, South Park’s “vaccination” special dominated the ratings for that night.

In terms of key demographic viewership, AEW had 415,000 viewers while NXT had 229,000 viewers. AEW’s biggest increase was with their Females 35-49 group at 15.3% higher while their sole decline was with their Males 18-34 group at 31.8% compared to last week’s show. NXT’s sole gain was with their Males 18-34 group at 24.1% while their biggest decline was with their Females 35-49 group at 24% lower than last week’s show.

In terms of quarter-hour viewership, AEW reportedly won all eight quarters for both overall viewership and key demographic viewership.

In terms of the main event quarter, AEW reportedly had 742,000 for overall viewership and 391,000 for key demographic viewership. NXT reportedly had 631,000 for overall viewership and 213,000 for key demographic viewership.

In terms of yearly comparisons, AEW was down 3% in overall viewership but up 22.8% in key demographic viewership compared to the same week last year. NXT was down 0.9% in overall viewership and down 14.2% in key demographic viewership.

AEW Dynamite started off with around 756,000 viewers and their biggest gain of the night was the bulk of the TNT Championship match of Scorpio Sky vs. Darby Allin which gained 69,000 viewers. AEW’s biggest decline of the night was the ending of the Nyla Rose, Britt Baker, & Maki Itoh vs. Hikaru Shida, Ryo Mizunami, & Thunder Rosa tag team match, Matt Hardy with Butcher & Blade segment, and the start of the TNT Championship match which lost 61,000 viewers.

WWE NXT started off with around 740,000 viewers and their biggest gain of the night was the Leon Ruff promo segment and the bulk of the NXT Women’s Tag Team Championship match of Ember Moon & Shotzi Blackheart vs. Dakota Kai & Raquel Gonzalez which gained 4,000 viewers. NXT’s biggest decline of the night was the L.A. Knight interview and confrontation segment with Bronson Reed, the Pete Dunne vs. Jake Atlas and post-match promo, and the Imperium promo segment which lost 50,000 viewers. NXT’s overrun gained an additional 183,000 viewers to end the night.