More on AEW & NXT Week 110 Viewership – Nov. 9 & 10, 2021, AEW Rampage Week 13

Nov 13, 2021

More on WWE NXT Viewership for November 9th

The November 9th episode of WWE NXT saw NXT suffer a small drop in overall viewership and key demographic rankings.

NXT drew 603,000 viewers and a 0.15 key demographic rating on USA Network. NXT’s key demographic ranking for that night was 36th place.

Detailed demographic and quarter-hours breakdowns were not available in this week’s issue of the Wrestling Observer Newsletter.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that NXT’s show this week managed to draw its lowest overall viewership since the debut of its 2.0 rebranding this past September. Meltzer reported that WWE’s changes for their NXT brand have yet to show any real meaningful payoff which is why their viewership numbers have remained mostly the same compared to what NXT was doing following its move to Tuesdays on USA Network.

In terms of head-to-head competition, the College Basketball game of Kansas Jayhawks vs. Michigan State Spartans drew 1,517,000 viewers on ESPN, the College Basketball game of Kentucky Wildcats vs. Duke Blue Devils drew 1,782,000 viewers on ESPN, and the NBA game of Milwaukee Bucks vs. Philadelphia 76ers drew 1,287,000 viewers on TNT.

In terms of key demographic viewership, NXT had 192,000 viewers. NXT’s biggest increase was with their Males 18-34 group at 8.8% higher than last week’s show. NXT’s biggest decrease was with their Females 35-49 group at 16.3% lower than last week’s show.

In terms of yearly comparisons, NXT was down 4.6% in overall viewership and down 8.6% in key demographic viewership.

More on AEW Dynamite Viewership for November 10th

The November 10th episode of AEW Dynamite saw AEW gain a sizeable increase in overall viewership and slight increase in key demographic rankings.

AEW drew 913,000 viewers and a 0.33 key demographic rating on TNT. AEW’s key demographic ranking for that night was 3rdplace.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that the main reason AEW’s increase this week was due to their higher than usual female key demographic viewership. AEW’s gains with their female viewership reportedly were enough to top the NBA game that went head-to-head that night in both overall Females 18-49 and overall Females 12-34 groups. Meltzer reported that AEW’s female viewership skew was the highest for a Dynamite show in weeks at 33.3% for the audience gender split. Meltzer also reported that due to the recent changes for the time slot for the West Coast, this likely will be around the level for AEW’s viewership numbers for Dynamite shows until the move to TBS next year.

In terms of head-to-head competition, the NBA game of Detroit Pistons vs. Houston Rockets drew 977,000 viewers on ESPN and The Challenge drew 601,000 viewers on MTV.

In terms of key demographic viewership, AEW had 450,000 viewers. AEW’s biggest increase was with their Females 35-49 group at 51.6% higher than last week’s show. AEW’s biggest decrease was with their Males 35-49 group at 10.8% lower than last week’s show.

In an interesting note, Meltzer reported that this week’s AEW Dynamite show managed to top this week’s WWE RAW show in Males 18-34 key demographic group at 102,000 viewers for AEW and 100,000 viewers for RAW.

In terms of yearly comparisons, AEW was up 19.5% in overall viewership and up 15.4% in key demographic viewership.

AEW Dynamite started off with around 906,000 viewers and their biggest gain of the night was the AEW World Championship contract signing segment with Kenny Omega, Hangman Adam Page, & Don Callis which gained 80,000 viewers. AEW’s biggest decline of the night was the bulk of the Lio Rush & Dante Martin vs. Lee Moriarty & Matt Sydal tag team match which lost 65,000 viewers.

More on AEW Rampage Viewership for November 5th

The November 5th episode of AEW Rampage saw AEW suffer a sizable decline in overall viewership and a slight decline in both key demographic ratings and key demographic rankings.

AEW Rampage drew 599,000 viewers and a 0.22 key demographic rating on TNT. AEW’s key demographic ranking for that week’s show was 5th place.

Dave Meltzer reported in this week’s Wrestling Observer Newsletter that the main reason for AEW’s decline that week was due to its much lower than usual younger key demographic viewership and Teenagers viewership groups, down 27.9% and 50% respectively. Due to this big drop in younger viewership, AEW’s Rampage show that week reportedly skewed much older than usual as a result.

In terms of head-to-head competition, the NBA game of New Orleans Pelicans vs. Golden State Warriors drew 1,603,000 viewers on ESPN and the College Football game of Virginia Tech Hokies vs. Boston College Eagles drew 1,215,000 viewers on ESPN 2.

In terms of key demographic viewership, AEW had 293,000 viewers. AEW’s sole increase was with their Males 35-49 group at 18% higher than the prior week’s show. AEW’s biggest decrease was with their Females 35-49 group at 32.2% lower than the prior week’s show. In terms of viewership age skews, Meltzer reported that AEW’s Rampage show was the fifth youngest skewing sports show for the week, behind three NBA games and one English Premier League soccer game.

AEW Rampage started off with around 619,000 viewers and had around 638,000 viewers for their second quarter, around 574,000 viewers for their third quarter, and around 564,000 viewers for their main event quarter featuring the Adam Cole vs. John Silver match.