The XFL, which is being relaunched by The Rock, revealed a new logo and brand identity today.
— XFL (@XFL2023) April 6, 2022
Pumped to reveal our new @XFL2023 logo as we build our organization and shape our one of a kind, hungry XFL culture.
X represents the INTERSECTION OF DREAMS & OPPORTUNITY.
To all our XFL players, coaches, fans;
You bring the dreams – we’ll bring the opportunity.
Now LFG!#XFL2023 pic.twitter.com/ucbSjiBVwf
— Dwayne Johnson (@TheRock) April 6, 2022
The league also redesigned their website.