As noted before, AEW’s All In Texas event on July 12th at the Globe Life Field in Arlington, Texas is estimated to have drawn around 28,000 to 29,000 for its attendance and around $3 million for its live gate.
Dave Meltzer reported in this week’s Wrestling Observer Newsletter that AEW’s All In Texas event is currently estimated to have generated around 175,000 pay-per-view buys based on current data and estimates from streaming and cable television PPV providers. Melyzer reported that All In Texas’ current buys would put it fourth all-time for an event in AEW history, only behind All Out 2021 (205,000), All In 2023 (200,000), and Revolution 2024 (180,000).
In regards to merchandise sales, Meltzer reported that All In Texas generated around $725,000 in sales. Meltzer reported that when including the merchandise sales from Starrcast’s Starrcast Texas convention that week, AEW generated a total of around $1.2 million. Meltzer also reported that All In Texas’ merchandise sales was the largest for a non-WWE event in the United States or Canada.
In regards to the attendance, Meltzer reported that there has been no new update regarding All In Texas’ attendance beyond the 28,000 to 29,000 figure given by AEO CEO Tony Khan during the post-show scrum.
In regards to the live gate, Meltzer reported that his sources confirmed that All In Texas exceeded $3 million for its live gate revenue.
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