Jim Ross’ latest FOX Sports article talks about the Survivor Series World Title Tournament. Ross says WWE should book a heel to win, one who is backed by the Authority.
Ross wrote, “The new champion should be a heel, who is endorsed and supported by The Authority, the antagonist leadership faction that “runs” WWE. The reasoning behind that is the champion will have the chance to get hot between Nov. 22 and April 3, the date of WrestleMania in 2016. He will defend the title against the winner of the Royal Rumble at WrestleMania. My suggestion is to use Roman Reigns, or another up-and-coming younger talent, as a villain “Corporate Champion” and attachd the rocket ship to him to heat him up for the Rumble winner, Brock Lesnar.”
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![WWE: Gunther on Goldberg Being "Way More Limited" Than John Cena For Their Retirement Matches, John Cena on His Heel Turn Moment at WWE Elimination Chamber 2025, [Spoiler] Current Main Roster Call-up Plans for Trick Williams](https://www.tpww.net/wp-content/uploads/2025/12/Gunther-John-Cena-540x304.jpg "WWE: Gunther on Goldberg Being \"Way More Limited\" Than John Cena For Their Retirement Matches, John Cena on His Heel Turn Moment at WWE Elimination Chamber 2025, [Spoiler] Current Main Roster Call-up Plans for Trick Williams")
