XFL Unveils New Logo

The XFL, which is being relaunched by The Rock, revealed a new logo and brand identity today.

New look. #glowup #XFL2023 pic.twitter.com/TIBTIm03x9

— XFL (@XFL2023) April 6, 2022

Pumped to reveal our new @XFL2023 logo as we build our organization and shape our one of a kind, hungry XFL culture.
X represents the INTERSECTION OF DREAMS & OPPORTUNITY.
To all our XFL players, coaches, fans;
You bring the dreams – we’ll bring the opportunity.
Now LFG!#XFL2023 pic.twitter.com/ucbSjiBVwf

— Dwayne Johnson (@TheRock) April 6, 2022

The league also redesigned their website.

The XFL, which was bought by The Rock (among others) in August 2020, will begin training camp in January 2023, The Rock said earlier this year.