WWE issued the following press release today.
National Guard Official Presenting Sponsor of WrestleMania® Axxess
WWE® (NYSE:WWE) today announced the National Guard as the official presenting sponsor of WrestleMania Axxess, WWE’s family-friendly, interactive fan event that runs during WrestleMania Week from Thursday, March 31 to Sunday, April 3 at the Georgia World Congress Center. Promotional partners of WrestleMania Axxess include Skittles®, TWIX®, Mattel®, Slim Jim® and THQ.
WrestleMania Axxess will give thousands of fans an unprecedented chance to interact with their favorite WWE Superstars and Divas including John Cena®, Triple H®, Undertaker®, The Miz®, Shawn Michaels®, Eve™ and The Bellas™. Additionally, fans will have the opportunity to jump in the ring at THQ’s WWE All-Stars™ Video Game Zone; meet their favorite WWE Superstars at the Superstar Signing presented by TWIX; soar to new heights on the Slim Jim Spicy Town climbing wall; check out Hornswoggle®’s House presented by Skittles; see the full collection of WWE action figures at Mattel’s display; and get behind the wheel of one of John Cena’s seven American Muscle cars from his personal collection.
“The National Guard is proud to be the presenting sponsor of WrestleMania Axxess for our third straight year. WrestleMania Axxess has provided the National Guard a unique and productive recruiting opportunity and a platform to interact with WWE’s diverse and youthful fan base to share the benefits of serving our country in the National Guard,” stated COL Rob Porter, Chief, Guard Strength Directorate, U.S. Army National Guard.
“WrestleMania Axxess is an amazing four-day event where our sponsors reach the tens of thousands of fans who will converge on Atlanta during WrestleMania Week,” stated Michelle D. Wilson, Chief Marketing Officer, WWE. “We’d like to thank the National Guard and our promotional partners for helping to make Axxess a fabulous experience for all who attend and contribute to the overall fun and success of WWE’s annual pop-culture extravaganza, WrestleMania.”
WrestleMania XXVII will take place live on pay-per-view, Sunday, April 3 at the Georgia Dome in Atlanta. Ticket information for WrestleMania and WrestleMania Axxess is available at WWE.com and Ticketmaster.com or contact your local cable operator for pay-per-view details. For more information on WrestleMania activities, please visit http://wm27.wwe.com.
**All talent subject to change.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Shanghai, Singapore and Tokyo.
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