WWE’s Current WrestleMania 39 Plans for John Cena, Ronda Rousey, & Sponsorship Themed Match

WWE reportedly currently has plans in place for several unannounced matches for this April’s WrestleMania 39 event in Los Angeles, California, according to the Wrestling Observer Newsletter.

Dave Meltzer reported that his sources stated that one of those unannounced matches involves John Cena facing off against Austin Theory but it is currently not known if this would or would not be for the United States Championship.

Another unannounced match involves Ronda Rousey teaming up with Shayna Baszler and facing off against Damage CTRL’s Dakota Kai and IYO SKY for the WWE Women’s Tag Team Championship.

In regards to other potential matches for this year’s event, Meltzer reported that one match could be Edge vs. Finn Balor. WWE officials reportedly had originally planned for a potential Hell in a Cell match between the two to take place at this past January’s Royal Rumble 2023 event but dropped those plans due to Edge’s filming commitments with Disney at the time. Meltzer reported that WWE is currently working on plans for a potential mixed tag team match between Balor & Rhea Ripley and Edge & Beth Phoenix to take place later this month at their Elimination Chamber 2023 event that could lead to Edge vs. Balor at WrestleMania 39.

WWE reportedly is also currently working on plans to hold another sponsorship themed match at WrestleMania 39, according to The Hollywood Reporter. WWE Senior Vice President and Head of Global Sales and Partnerships Craig Stimmel confirmed these plans in a recent interview with the outlet stating:

“I don’t want to give away too much, but it’ll be around a match, and the sponsorship of that match, and what they’ll be able to bring to that match.

So we’re going to do things that fit inside of our storyline as well.

We’re tracking exactly where we want to be going into the events. We’ve also got a diverse set of sponsorships coming in … we’ve got snacks, we have beverages, among others. So it’s a really nice diverse portfolio of brands that are joining in a myriad of ways. When you think about putting WrestleMania on, we’re going to be showing across millions of households on Peacock, we’re also going to have a social presence. We’re also going to have a post-match press conference that’s going to be sponsored this year — you saw that with Mountain Dew and Royal Rumble — but we’re going to have that again at WrestleMania. It’s on YouTube and on TikTok and on Facebook, so we’re gonna have a myriad of opportunities to tell a brand story across different spectrums with different voices. So I think when we approach brands, we want to make sure that that holistic picture is in place… we’re looking for that audience overlap.”