WWE developmental talent Seth “Tyler Black” Rollins was asked on Twitter to give his thoughts on WWE no longer referring to themselves as a professional wrestling organization.
“I think you have to understand the idea of it. I was skeptical at first too, but it’s all a marketing scheme,” he replied. “When push comes to shove WWE will always be professional wrestling, but they are branching out and doing so much more nowadays that the word “wrestling” really pigeonholes the brand…so eliminating the word expands the brand and creates many new avenues to go down.”
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