WWE Financial News: Second Quarter PPVs All Up

According to WWE’s 2012 Second Quarter Results, PPV revenues were $40.8 million as compared to $34.4 million in the prior year quarter. Revenue increased 19% reflecting a 17% increase in buys for the second quarter. WrestleMania XXVIII accounted for approximately 60% of this revenue growth with a 15% increase in buys. Revenue from the three other events in the quarter increased 28% based on a combined 20% increase in buys and a 6% increase in the average revenue per buy. The rise in revenue per buy was attributable to higher retail prices charged for viewing our events in high definition.

* WrestleMania: 1,217,000 buys in 2012, up from 1,059,000 in 2011.
* Extreme Rules: 263,000 buys in 2012, up from 209,000 buys in 2011.
* Over the Limit: 167,000 buys in 2012, up from 140,000 buys in 2011.
* No Way Out (2012)-Capitol Punishment (2011): 194,000 buys in 2012, up from 170,000 buys in 2011.
* Prior Event Buys: 56,000 buys in 2012, up from 20,000 buys in 2011.
* Totals: 1,897,000 buys in 2012, up from 1,598,000 buys in 2011.

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