WWE Financials: Digital Media Up, Merch. Sales Down, WWE.com

News
Nov 1, 2012

WWE released their third quarter financial results today, here are some notes from that release…

* Revenues from our Digital Media related businesses were $7.5 million as compared to $6.9 million in the prior year quarter, representing a 9% increase.

* WWE.com revenues increased to $4.8 million from $3.7 million in the prior year quarter, primarily due to increased rights fees associated with the licensing of original short-form content to YouTube. The related programming agreement with YouTube commenced in February, 2012. Sales of online advertising were down slightly from the prior year quarter.

* WWEShop revenues declined to $2.7 million from $3.2 million in the prior year quarter primarily due to a 21% decline in the volume of online merchandise sales to approximately 54,000 orders. The average revenue per order increased 2% to $47.77.

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