WWE’s Digital Media were up to $9.2 million as compared to $7.8 million in the prior year quarter, which represents an 18% increase. Here is how that breaks down…
WWE.com revenues increased 27% to $6.1 million in the quarter due to higher sales of advertising across various digital platforms. Supporting the growth in advertising, key digital metrics such as unique visitors to the Company’s website and mobile app, average monthly page views, and CPM’s (a measure of pricing) increased from the prior year quarter.
WWEShop revenues of $3.1 million were essentially unchanged from the prior year quarter as the number of online merchandise sales of approximately 63,000 orders and the average revenue per order of $47.92 were on par with the prior year quarter.
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