What WWE Did To Turn Off A Sports Network, Austin/Vader

— As noted yesterday here on the website, WWE Hall Of Famer “Stone Cold” Steve Austin recently revealed that he recorded a new “Steve Austin Show” interview with former WWE Superstar Big Van Vader. Vader noted that their discussion, which was recorded on Friday for the podcast that will air next Tuesday, lasted almost six hours.

— According to one source, there was said to be strong interest from at least one sports channel in signing WWE before the company announced their new deal with NBCUniversal last week.

As the story goes, when the channel heard what WWE wanted in return, they immediately lost interest. It’s being said that WWE greatly overplayed their hand in negotiations from the word “go,” resulting in a lack of legitimate bids from other networks as we noted earlier.

The perception within the television industry is that WWE is basically cheap programming that will help a station with ratings.

REPORT: WWE releases a tag-team today (Sunday) ……