The Updated WWE WrestleMania 28 Buyrate Revealed
— The WrestleMania 28 DVD has sold 175,000 units in the first two weeks of it being available. WWE’s monthly business indicators reveal that the DVD is in first place already, while the Rock’s DVD from February is tied with Steve Austin’s November DVD with 147,000 units shipped in the last nine months.
— WWE has updated their buyrate for WrestleMania 28 in their monthly business indicators. The preliminary buyrate is now between 1.1 and 1.2 million buys, down from the most recent estimate of 1.21 million. The first-reported number by the company was 1.3 million.
The company also has a preliminary buyrate for Over the Limit. While the number is skewed due to the WM28 adjustments, the company is listing it as more than the 2011 edition but below the 2010 edition.