WWE PPV Updates: Survivor Series, Overall PPVs Down

Feb 23, 2012

WWE released their fourth quarter financials today. Here is the latest update on the company’s PPV business:

* Pay-Per-View revenues were $14.6 million as compared to $13.8 million in the prior year quarter, reflecting a 2% increase in total pay-per-view buys. Buys for the four comparable events in the current and prior year quarter declined 3%, but were more than offset by an increase in prior period buys, which resulted in a 6% increase in pay-per-view revenue.

* October: Hell in a Cell: 210,000 buys in 2010, 182,000 buys in 2011 (-28,000)
* October: Vengeance/Bragging Rights: 137,000 buys in 2010, 121,000 buys in 2011 (-16,000)
* November: Survivor Series: 244,000 in 2010, 281,000 in 2011 (+37,000)
* December: TLC: 195,000 in 2010, 179,000 in 2011 (-16,666)

* 2010 buys: 786,000
* 2011 buys: 763,000

That is a drop of 23,000 PPV buys in the quarter. The above-mentioned offset was 33,000 PPV buys of PPV from the previous quarter.

The top five PPVs for the year were:

* WrestleMania 28 – 1,059,000 buys
* Royal Rumble – 446,000 buys
* Summerslam – 296,000 buys
* Survivor Series – 281,000 buys
* Extreme Rules – 209,000 buys

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