WWE Financials: Live Events See Small Decrease

The WWE released their 2014 Q2 earnings reports today, and here are more details on the financials in regards to the company’s live events…

* Overall live events decreased 3% to $40.3 million from $41.6 million in the prior year quarter primarily due to the location of WrestleMania, and the staging of fewer events in North America. These factors were partially offset by the impact of higher average ticket prices in the Company’s international markets.

* The Company staged 77 events in the current quarter as compared to 87 events in the prior year quarter. There were 54 events held in North America this quarter versus 65 in the prior year quarter, and 23 events held in international markets versus 22 events in the prior year quarter.

* North American events generated revenues of $27.5 million as compared to $30.1 million in the prior year quarter. The 9% decline was primarily due to lower attendance at WrestleMania because of stadium configuration. The impact of staging of 11 fewer events in North America was nearly offset by increases in average attendance and ticket prices. Excluding WrestleMania, average attendance increased 13% to 6,000 fans and average ticket price increased 7% to $44.18 predominantly due to changes in venue mix.

* International live events generated revenues of $10.8 million as compared to $10.0 million in the prior year quarter. The 8% revenue growth was due to an 11% increase in average ticket price to $75.38 and the staging of one additional international event versus the prior year quarter. Partially offsetting this growth, average attendance declined 8% to 6,100 fans. The changes in average attendance and ticket prices were predominantly due to changes in country mix.

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