It was announced today, via press release, that the WWE took part on the Healthier America’s Healthier Fruit Summit. John Cena joined Kristen Bell and Jessica Alba, musician Nick Jonas, New York Giants Wide Receiver Victor Cruz, Golden State Warriors Point Guard Stephen Curry, Memphis Grizzlies Forward Jeff Green, San Francisco 49ers Quarterback Colin Kaepernick and Carolina Panthers Quarterback Cam Newton. The campaign is described as follows…
The look of the campaign is as fresh, colorful, light and crisp as the fruits and veggies it’s promoting, leaning on strong typographic design with fruit and vegetable accents to relay self-aware, tongue-in-cheek headlines. It was created by award-winning advertising agency Victors & Spoils.
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