WWE Q4 Results: Live Events Revenue Grows Over 22%

WWE posted their fourth quarter financial results today, and revealed that the live event revenues increased 22% to $32.9 million primarily due to higher average domestic ticket prices and higher average attendance for events globally. Results also reflect the addition of an NXT UK Tour, marking the first year in which NXT, the Company’s showcase for developmental talent, toured outside the U.S. Revenue in the current quarter was impacted by approximately $1.1 million due to unfavorable changes in foreign exchange rates.

* The company held 82 total events (excluding NXT), including 56 events in North America and 26 events in international markets, in the current quarter as compared to 82 events in the prior year quarter, including 57 events in North America and 25 in international markets.

* The revenue for the North American events increased 21%, to $18.5 million, versus the prior year quarter, driven by a 13% increase in the average effective ticket price to $51.59 and a 9% increase in average attendance to 6,300 fans due, in part, to the mix in venues.

* The revenue for the International events increased 24%, to $14.3 million, versus the prior year quarter reflecting the performance of the Company’s events in Europe, including its NXT tour in the U.K. Excluding the impact of NXT events, the Company’s international events generated a 31% increase in average international attendance to 7,800 fans that was partially offset by a 19% decline in the average effective ticket price to $57.16. The decline in the average ticket price reflected changes in territory mix and unfavorable changes in foreign exchange rates.

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